Navigating FTC Guidance And Green Marketing Litigation
Published:
Oct 28, 2019
Retailers and manufacturers have increasingly been advertising products with descriptors such as "eco-friendly," "green," "organic," and "sustainable." Predictably, plaintiffs and government enforcers have targeted businesses for "greenwashing"— a term coined to describe the act of exaggerating a company's or product's environmental benefits. While the Federal Trade Commission first issued guidance...
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